Basic steps in evaluating an offering should always consider the benefit to the consumer and the benefit to you

Question the value of the offer; including what you like and do not like

  1. What exactly is being offered?  Is the offering information only, or some type of goods or services?
  2. Who is it being offered to?  Who do you think is being targeted in their advertising?
  3. How will the offer benefit the consumer?  Is this something the consumer would buy with or without this offer?
  4. Where is this offer coming from?  Where is the head office?  Are they established?
  5. Why is this offer better or worse than another similar offer?  Google the company name and related information.
  6. When will the offer be delivered?  

Question the benefit to you, including what you like and do not like

  1. What am I expected to do?  What are the actual details?  Do I have to travel?  Do I have 'out-of-pocket" expenses?
  2. Who am I offering it to?  The type of person that would want this is............
  3. How much will it cost in TOTAL?  Should be ZERO but some exceptions apply.  Refunds?  Will they want more money later?
  4. Where will I get the tools to enable me to provide this offer?  Are they provided?  Am I offered instruction?
  5. Why would consumers believe my offer is better?  Could you sell it with a clear conscience to your own mother?
  6. When would I realize the benefit of my hard work?  Are payments immediate or are payment dates scheduled?

If you find yourself struggling to validate the value of the offer to a consumer or the benefit to you, chances are the offering is bogus.

Applying the basic evaluation steps to an actual offering

The offer is for an opportunity to profit on the promotion of item(s) consumers would purchase with or without this offer.  More specifically this opportunity assumes the role of a marketing agent.  The target is limited to Canada, US and UK persons and initially appeals to those who are seeking an additional income.  The company offering the income opportunity is based in Washington and was established a few years ago.  Once engaged in the income opportunity information, the offer to purchase items (competitively priced) ranging from GoDaddy domain names, goods & clothing stores, electronics and other items from established companies is presented.  Delivery times of these purchases vary with some internet based products being immediate and others relying on the postal system.  Refunds for products purchased also depend on the policies of the individual company.

The expectation is that I will market the income opportunity system and acquire new business for other companies in the process.  I can do this completely from home without additional expense.  I like that the marketing system is in fact totally free and that all tools are provided immediately.  I believe consumers would try this offer as it offers value-plus to purchases they would otherwise consider without a bonus.  The payments are immediately deposited to my Paypal account.  The amount of effort required depends solely on the amount of time I am willing to spend on my computer to post advertising.  The tool box provided with this system is a good starting point but there are MANY resources not listed that can easily be found by searching "free advertising".  

What I do not like about this offer:

The marketing system is free BUT in order to start the income earning process you must purchase 1 credit worth of goods or services.  In my case I wanted an automated external backup system which cost me $36 for 6 months service to get my 1 credit.  In my daughter's case, she spent $7 on a domain name to get her 1 credit.  I felt the advertising was intentionally misleading in telling consumers it was totally free.  However, I do note that an abundance of free trials exist for American consumers whereas the FREE opportunities for Canada and the UK are virtually non-existent.  I imagine this is due to the fact most of the companies are U.S. based.

All tools are provided and a good assortment of pre-formatted advertisements, auto-responders and more.  I do not like the fact that there is limited ability to edit the content of these advertisements.  However, I note that these advertisements have been written by experts with a proven track record.  So perhaps I am being unduly harsh.

The system is basically a three-tiered level of opportunities.  The first which I already explained you can start for as little as $7.  The second phase involves the same process found in the first stage where product offers are presented and there is a requirement for you to earn your credit by purchasing an item.  You can expect to pay $30 or more to achieve the required credit and it feels like a high-pressure sales tactic in enticing the consumer to purchase something they do not necessarily need just to get the next level of income opportunity.  The final level can only be achieved with a $25 a month investment and that is where I drew the line in the sand.  I am not sure the consumer value is evident at the final level.  

The income for the first two levels are not clearly stated.  The information on the marketing system does not bother to explain how earnings are calculated.  It is dependent on what your new customer chooses to purchase in order to achieve their required credit.  The six-digit earnings as quoted appear to be based primarily on earnings from the third level. 

The good news is you do not need all three levels in order to earn money.  I may at some point consider acting on the other two levels but for now I am happy earning from the first level only.

Knowing that it may cost you a minimum of $7 I would invite you to take a look at this:

http://instantpaydaynetwork.com/cashpark

http://express.mycashfreebies.com/index.php?ref=196634